🚀 The Opportunity

This is not your average content marketing job. We are looking for a strategic storyteller who can translate complex, technical concepts into compelling, value-driven narratives.

As our Content Marketing Manager, you will be the chief storyteller and architect of our content engine. You won't just be writing blogs; you'll be building a strategic function that educates the market, establishes Sigga as a thought leader in the SAP EAM space, and generates a predictable pipeline of high-quality leads.

You'll be a perfect fit if you love digging into a technical, industrial world (think "wrench time," "OEE," and "predictive maintenance") and turning its challenges into clear, engaging content that speaks directly to Maintenance Planners, Reliability Engineers, and VPs of Operations.

🎯 Key Responsibilities

·      Content Strategy & Planning: Develop and execute a comprehensive content strategy aligned with marketing-influenced pipeline goals.

·      Persona-Based Creation: Own the creation of high-impact content across the entire buyer's journey. This includes:

·      Thought Leadership: White papers, in-depth guides, and ebooks.

·      Demand Generation: Webinar presentations, landing page copy, video scripts and email nurture content.

·      Brand & Awareness: Blog posts, infographics, and social media (LinkedIn) content.

·      Sales Enablement: Customer case studies, product data sheets, and competitive battlecards.

·      Technical Translation: Become an expert in our products and audience. Translate complex EAM and SAP-related topics into clear, benefits-driven stories.

·      Editorial Management: Own the content calendar, managing all production timelines from initial concept to final promotion.

·      SEO & Distribution: Develop and execute an SEO strategy to capture organic traffic for key industry terms. Ensure all content is promoted effectively across email, social, and partner channels.

·      Measurement & Optimization: Define, track, and report on key content KPIs (e.g., MQLs, SQLs, pipeline influence, content engagement). Use data to continuously improve your strategy.

·      Collaboration: Work cross-functionally with Product, Sales, and Customer Success to source ideas, ensure content accuracy, and support company-wide goals.

👤 Who You Are (Qualifications)

·      Experienced: 5+ years in a B2B content marketing role, with a portfolio that showcases your writing and strategic skills.

·      A Technical Translator: You have proven experience in B2B SaaS, enterprise software, or a related technology field. You are skilled at making complex subjects simple and compelling.

·      A B2B Strategist: You think in terms of funnels, pipelines, and MQLs. You understand that content is a core driver of the commercial business, not just a "nice to have."

·      An Exceptional Writer & Editor: You have a keen eye for detail and a strong, clear writing voice. You are a stickler for quality.

·      Data-Driven: You are comfortable in a marketing automation platform (like HubSpot) and Google Analytics. You use data to make decisions.

·      Curious & Proactive: You are a self-starter who is genuinely curious about the industrial world our customers live in.

**Bonus Points (Highly Valued):

·      Direct experience with EAM, CMMS or industrial maintenance.

·      Knowledge of the SAP ecosystem (especially SAP PM or S/4HANA).

·      Experience marketing to asset-intensive industries (manufacturing, oil & gas, etc.).

fer a competitive salary, comprehensive benefits, and flexible work arrangements.