Descrição:
Primary Responsibilities
Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams
Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans
Utilize strong project management skills to track and deliver critical marketing execution projects on time
Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals
“Manage-up” with senior staff
Accountabilities
Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth
Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR’s businesses
Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments
Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Confidencial (Apenas para Cadastrados) from the competition
Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success
Training and Development
Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each
Stay current on industry developments, new product offerings and digital technology trends
Maintain required certifications
Skills & Experience
Experience working in marketing automation platforms.
Proficiency in Eloqua and Salesforce. Certifications preferred in both.
Wrike
Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.
Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
Strong project management skills working environments in highly matrix organizations
Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred)
Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization
Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building
Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan
Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Confidencial (Apenas para Cadastrados) café networking
Social Impact: Four employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Idiomas:
Inglês - Nível Avançado